WSL tasked us to concept a series of visual executions for two of their tour stops along the Championship Tour. The visual identity needed to be translated on various type of platforms ranging from banners, OOH, UI/UX, apparel, and more. 

These concepts needed to capture the raw power of surfing, while also establishing an unforgettable sense of place related to two WSL tour stops: Peniche, Portugal; and Hossegor, France. 

Vision LA, is a boutique-styled, high fashion and beauty agency dedicated to the discovery and development of fresh, unique talent in the U.S. 

While working with photographer Blake Cyrier, we aimed to create an urban photoshoot that would highlight the juxtaposition between grit and beauty while using DTLA as our canvas. 

Model: Tova Thomas

Photographer: www.BlakeCyrier.com
Stylist: Amanda Marie
 

Re-legalization of online gaming brought the thrill of the World Series of Poker to anyone, anytime, anywhere in Nevada. As the only online poker site with the WSOP name, visitors can play as often as they want for real money and to win seats at real events.

I contributed as a designer on this project. My role was to keep the creative consistent between platforms, locations, and medias. We designed creative for platforms such as: Banner Bugs, Coasters, Counter Cards, Door Hangers, Emails, Key Packets, Kiosks, Mousepads, Posters, Rack Cards, Room Keys, Pizza Boxes, TV Billboards, Water Bottles, etc. 

The bathroom ones get me everytime. 

TaylorMade's mission: generate excitement around the next greatest product family from TaylorMade, the M family, send consumers to trial and, ultimately, to retail to purchase the new clubs. The challenge was educating the consumer enough about each club so that they could make the decision on what club fits their personality best.